Fitness & A Global Pandemic: How Quarantine Caused a Home Gym Explosion and Flipped the Fitness Industry on It's Head.

Fitness & A Global Pandemic

How Quarantine Caused a Home Gym Explosion and Flipped the Fitness Industry on It's Head. 

    I am an adaptive Crossfit coach so when the pandemic hit back in back in March of 2020 people started hoarding everything they could. We saw how all of the toilet paper disappeared from the store shelves along with hand sanitizer, Clorox wipes and bottled water just to name a few. When the shutdowns started rolling out gyms were hard hit, people who rely on a daily fitness routine were displaced and the only back up plan was to stock up on things like dumbells, kettlebells, jump ropes and resistance bands, but to my shock and amazement, the hoarders had come for that too! Wow, how was this possible? Where were all of these people when the gyms were open and only half full I asked myself? Why did everyone collectively decide to stay at home and get fit when just a few months prior it seemed like the world was full of excuse-makers and procrastinators? I was not the only one put back on their heels by this sudden demand for fitness equipment, Many equipment manufactures and distributors scrambled to meet demand with many falling short not to mention meeting shipping times when they themselves had no employees available to get the work done. Many companies saw massive gains in sales: Nordictrack was up 300% eBay reported a 1000% uptick in dumbbell and weight plate sales, Peleton was up 30%  money was flowing in but no one could keep up with the demand. The industry was in BIG trouble. Click here to read

What a position to be in as a manufacture or distributor in this industry? Every business owner's dream is to have more business than they can handle...until it literally happens. Many equipment companies reported that with their #1 customer, gym owners no longer having a need to order equipment this also created big problems. Sales are up but revenue is down

It must be time to pivot from a marketing standpoint companies will now have to change course and aim their efforts at stay-at-home moms and dads whereas in the past the target audience was fitness enthusiasts. And how do they plan to do this? with social media of course. 11 companies that are crushing it during COVID-19

5 fitness brands winning social media. When you read through this article you see one common trend, Gym and coaches using social media platforms to show people how to get fit with minimal space and equipment, no big bulky treadmills or giant squat racks...just a few dumbells, a yoga mat some floor space and an entire industry that had to shift from big box gyms to livingroom and garages.